Market Analysis

Industry Background

The cryptocurrency and blockchain industries have experienced significant growth, leading to a crowded market where projects struggle to stand out. Traditional KOL rounds, often conducted through launchpads, typically do not fully meet the marketing needs of these projects, limiting their potential reach and impact.

Identified Market Gaps

Limitations of Traditional Launchpads

While launchpads offer a platform for token sales, they often lack the specialised marketing expertise and network connections required to amplify a project's reach.

Restricted Access to KOLs

Engaging with KOLs through traditional channels can be time-consuming and often ineffective without the right networks and strategies.

Lack of Comprehensive Solutions

Most agencies focus solely on either marketing or technical development, leaving projects to coordinate with multiple service providers, leading to inefficiencies and increased costs.